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Wuhan TV station turns travel eye to NMI
China’s Wuhan TV Station turned its travel eye to the Northern Mariana Islands this month with a production team visit to Saipan and Tinian.
Wuhan TV’s “You You Tian Xia” (Around the World) program taped a 30-minute program on Saipan and Tinian to air to its 2 million viewers. “You You Tian Xia” is a travel show with knowledgeable, informative and entertaining significance, targeting travel lovers and travel agents.
The FAM(iliarization) tour began Oct. 14, 2013, in Saipan, where the media group covered many of the major attractions of the islands, including the most popular scenic and historic sites of Bird Island Lookout, Banzai Cliff, Last Command Post, and Grotto. The group also took a jungle tour, a sunset dinner cruise, and a submarine tour. Shopping options were explored at DFS Galleria, and water sports at the iconic Managaha were enjoyed, including banana boating, snorkeling, and parasailing.
After a short flight to Tinian, the group conducted an island tour, filmed at the Tinian Dynasty Hotel and Casino, and spent time exploring the island’s other attractions.
“As we see in continued visitor arrivals growth from China, word is getting out in the market about the convenience and beauty of spending a holiday in the Northern Mariana Islands,” said Marianas Visitors Authority marketing manager Bruce Bateman. “Visitors from China are in important and growing part of the Northern Marianas’ economic recovery and industry health.”
The estimated ad exposure value of the program is $16,340. (MVA)
