Winter’s coming! MVA targets chilly NE China

Winter is fast approaching in northeast China, and the Marianas Visitors Authority is already enticing residents from the region to the Marianas with images of sun-kissed beaches, brilliant blue skies, and warm tropical lagoons.

The MVA held its first Marianas road shows targeting the northeast region on Sept 11-13, 2018, in the cities of Shenyang, Changchun, and Harbin, the latter also famously known as the “Ice City.”

“Northeastern China is a critical source market for the Marianas, especially in winter,” said MVA managing director Christopher A. Concepcion. “As we continue to expand our outreach into second-tiered cities around China, it is perfect timing to cover this region, which is one of the coldest parts of China. Who wouldn’t want to escape to paradise when it’s almost too cold to even go outside? Our message was well-received by tourism professionals we met with, and we anticipate to continue to have solid arrivals from China, which at this time comprises 40 percent of total visitor arrivals to the Marianas.”

The Marianas road show allows the MVA and its tourism partners to gather travel agencies and other partners for a focused session featuring Tinian, Rota, and Saipan. Over 300 representatives from local travel agencies joined the recent round of shows, which included presentations and B2B sessions by IT&E, Micronesian Resort Group, Saipan Ocean View Hotel, Impression Tour, Saipan Skydive, Furasato Restaurant. Key charter and airline companies including Century Tours, Shenzhen Professional International Travel Service, Asiana Airlines, TDI and Charm Saipan joined the event, which was also supported by Hyatt Regency Saipan, Fiesta Resort & Spa Saipan, Grandvrio Resort Saipan, Saipan World Resort, Kanoa Resort, Saipan Submarine, and 360 Revolving Restaurant.

Taylor Moore, the principal commercial officer of U.S. Consulate in Shenyang, delivered remarks at the road shows. Local media including Liaoning Travel Radio, Jilin TV, and Harbin TV reported on the events.

The Marianas road show in Shenyang, China, on Sept.11, 2018, allows the Marianas Visitors Authority and its tourism partners to promote the islands to travel agents, media, other industry representatives, and the public. (MVA)