StayWell moves to new Guam building, rebrands

HAGÅTÑA, Guam—After 30 years of providing insurance coverage in Guam, StayWell Insurance is embarking upon a major rebranding effort that includes a new company headquarters, brand logo, and slogan, and a corporate social responsibility platform.

StayWell will move from its current building in Hagåtña to a new building in Maite this month.

Modern and streamlined, the new two-story, 17,900- square-foot building incorporates elements of feng shui and classical motifs and tropical wood veneers to signify culture, health, and longevity. The interior layout is woven around a central,
curved stairway, which opens up onto a second floor main foyer space featuring a sitting Buddha statue in front of a slate wall.

“The building represents StayWell’s long-term investment in Guam’s future,” said Chen Mack, the company’s president and CEO.

The StayWell brand

StayWell Insurance’s mission is to help beyond expectations: That’s one of the key messages StayWell wants to get across with its rebranding initiative, centered on a new logo.

“The desire to rebrand was to emphasize the strength of the StayWell service” said Mack. StayWell fulfills its insurance promise by being the best at what it does and helping beyond expectations. The graphic elements of StayWell’s rebranded logo icon integrates circular elements that evoke inclusivity, belonging, and connection. These connective elements include the ‘S’ and ‘I’ within the logo, and hints at the number 8.

Today, Feb. 19, StayWell will host a ribbon-cutting event from 10am to 12pm in Maite, Guam. The company’s new logo and slogan will also be revealed at during the event.

Art auction

On behalf of the StayWell Guam Diabetes Foundation, StayWell Insurance is hosting an art auction. It will feature locally grown artists including Frank Perez, Michelle Pier, and Gino Datuin. Portion of the proceeds from the sale will be distributed to StayWell Guam Diabetes Foundation. The art auction will be announced during the company’s Ribbon-cutting celebration today, Feb. 19, 2018.

Gala

On Saturday, March 17, 2018, the StayWell Guam Diabetes Foundation will have its first gala at Dusit Thani Resort Guam. The event will feature award-winning singer and actress Vanessa Williams, with proceeds going toward the foundation. The gala is planned to become an annual event.

“I humbly ask the community of Guam to join us, enjoy a performance by Vanessa Williams, and help us support the StayWell Guam Diabetes Foundation” said Mack.

Visit staywellguamdiabetesfoundation.org for more information.

About

StayWell Insurance, headquartered in Maite, Guam, is an insurance company with branches in Guam, the Philippines, and Saipan. The company’s mission to help beyond expectations informs its business decisions and growth strategy. It is intended to create value for customers, build relationships with customers and attract the best employees in the industry. Founded in 1986, StayWell has a 90-strong team aiming to be the best at what they do. (PR)