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Korea’s SISTAR premieres music video filmed on Saipan
The Marianas Visitors Authority continues to promote the Northern Marianas aggressively with celebrity tie-ups, most recently with South Korean girl group SISTAR, who have also been appointed as NMI Tourism Ambassadors.
“As we have seen with this month’s wedding of celebrities Lee Seung-hyun and Qi Wei [on] Saipan, the exposure value of partnering with celebrities can be tremendous,” said MVA managing director Perry Tenorio. “We are pleased to have SISTAR join the list of tourism ambassadors promoting Saipan, Tinian, and Rota to their vast fan base.”
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- Famous South Korean girl group SISTAR was appointed tourism ambassadors for the Northern Mariana Islands in July 2014. At right is Marianas Visitors Authority managing director Perry Tenorio. (MVA)
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- Famous South Korean girl group SISTAR has premiered its new music video I Swear, filmed on Saipan in July 2014. (MVA)
SISTAR’s new music video I Swear was filmed in the CNMI in July. The group visited various beaches and tourism spots in the NMI, including well-known restaurants and stores, and stayed at Lao LaoBay Golf & Resort.
Their comeback album Sweet & Sour was released on Aug. 26 and leaped to No. 1 on the music charts in Korea. The music video, released through the official YouTube channel of Starship Entertainment, various media channels and online music sites, was also ranked No. 1 on the Internet hit list. The MVA has negotiated the rights to use their video and photos for tourism promotions.
As of yesterday afternoon, the video has already been viewed 585,179 times since being posted two days before.
SISTAR was formed in 2010 under the management of Starship Entertainment. The group consists of four members: Hyolyn, Bora, Soyou and Dasom. (MVA)
