KKMP launches MMAC radio-thon

Radio station KKMP, one of the title sponsors for the 2012 Marianas March Against Cancer, and its foundation launched a signature campaign aimed at raising awareness regarding childhood cancer.

“Be Bold. Go Bald” seeks to raise at least $1,440 by holding a daily radio-thon on 92.1FM and 1440AM to accept pledges from community members willing to donate funds for the fight against cancer.

“Children struck with cancer are among the bravest human beings on earth,” KKMP said in a statement. “They face their bleak futures with faith, love, joy, and most of all hope. They endure many long hours of cancer treatments, tests, nausea, and illness all the while giving comfort and encouragement to their parents, families, and friends.”

Once the target amount of $1,440 is reached, KKMP owners Rosemond Blanco Santos and Gary Sword and staffer Gordon Marciano will shave their heads and go bald live on stage at the MMAC event for children battling cancer.

KKMP also encouraged other willing individuals to join them by shaving their heads.

According to KKMP, children undergoing chemotherapy lose their hair and endure curious looks from people, making them feel ashamed to go in public.

There is no need to be ashamed, KKMP said, as they will stand by these children and be bald. “Bald is beautiful.”

“We are asking you to stand with us and these kids by donating to team KKMP for MMAC,” the station added.

Catherine Attao-Toves, overall chair for the 2012 MMAC Committee, thanked the staff and management of KKMP for their “unique” campaign in support of cancer awareness efforts in the community.

“Their creative campaign is truly appreciated. We encourage our community to join their ‘Be Bold. Go Bald’ campaign,” she said.

To make a pledge for the campaign, call 233-1440 or 483-7693 or email cnmiradio@gmail.com.

Attao-Toves also thanked KKMP for their generous support to this year’s event, having donated $3,000 worth of free commercial airtime and in-studio interviews to promote MMAC.

“They will also provide live on-site remote coverage the night of the MMAC as well as medical supplies for cancer patient use,” she added, referring to KKMP.

MMAC is the largest cancer fundraising event in the NMI and the signature fundraising activity of the volunteer-led, non-profit organization Commonwealth Cancer Association.

This year’s MMAC marks the 10th anniversary of the event slated for April 27 to 28 from 6pm to 6am at the Hopwood Jr. High School field in Chalan Piao.

For more information, call 285-1828, email attaoc@yahoo.com or visit www.ccamarianas.org.