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Japanese media tours generate $5M ad exposure
The Marianas Visitors Authority aided four media FAM tours from Japan this month for coverage expected to bring over $5 million in media exposure for Saipan, Tinian, and Rota.
“Sekai Summer Resort” focuses on resort travel destinations and beautiful beaches around the world. The program broadcasts to 3.3 million households in Japan and filmed for five days this month at various beaches on Saipan, Managaha, and Hyatt Regency Saipan for its July 25, 2015, TV episode.
“Sekai Ittemitara Honto ha Konna Tako Datta” spent three days filming on Rota this month for the overseas information variety shows that airs to 5.1 million households across Japan. The program will introduce “Rota’s True Color” and attractions in a 54-minute program, which airs on July 28. While on Rota, the show filmed at beaches, restaurants, hotel/spa, and other tourist sites.
Because of their wide viewership, the two television shows are expected to bring a combined ad exposure value of $5.4-million to the Northern Marianas.
“Investing in familiarization tours by media is one of the MVA’s most cost-effective ways of promoting Saipan, Tinian, and Rota,” said MVA Marketing manager Bruce Bateman. “Our tremendous return-on-investment from this month’s media FAM tours is a strategic part of the
MVA’s continuing efforts to sustain and re-grow the Japan market.”
The daily news program “Wonder” airs to over 590,000 households in the Osaka area and will air a 20-minute program later this month focusing on Tinian. The program will cover this month’s visit of a World War II memorial tour from Osaka, and includes a memorial ceremony and historic sites on Tinian.
Sankei Sports Tokyo Edition visited Saipan to prepare for a sports fishing article in a July edition. The daily newspaper distributes to over 750,000 subscribers and newsstands and will feature two winners of the Sanspo Fishing Challenge 2014 that won a fishing tour in Saipan from the MVA. (MVA)
