E-Land understands core social purpose

E-Land Group was founded in 1980 in South Korea, focusing on manufacturing and retailing clothes and footwear. Eventually, the company ventured into other business opportunities, accelerating its global chain network of construction that includes hotels and resorts.

To date, E-Land is paving the way for expansion into the hotel and resort business and has become one of the biggest investors in the CNMI, controlling hundreds of rooms at the Kensington Hotel and Coral Ocean Golf Resort.

Aside from doing business, E-Land wants to do good in the community, looking beyond quality customer service and into social responsibilities that make E-Land exist with a purpose: helping the community and making the world a better place.

E-Land’s success in business and commitment to social responsibility are closely tied with their management philosophy of sharing, growth, rightness, and serving.

Sharing

It has been 30 years since E-Land first started supporting the disadvantaged in Korea. Last year, a total of 879 households suffering from difficulties were given support.

E-Land runs 10 government entrusted senior centers in Korea where they provide healthcare services and low-income support, among others. In 2016, a total of 1,821 patients have received free medical checkups from the E-Land Clinic and a total of 14 non-government organizations have been funded to provide help.

E-Land has reached out to other countries where it operates business. E-Land’s scholarship program in China assisted a total of 5,400 students in 2016.

In North Korea, tuberculosis care, 1,700 pieces of clothes, and 55 tons of corns were provided that same year.

E-Land also supports Vietnam, Myanmar, Sri Lanka, and India with different CSR programs, providing them with educational/medical support and job opportunity.

In the CNMI, their main CSR programs are “public infrastructure development” and “youth environmental program.” Kensington and Coral Ocean Golf Resort are actively involved in community projects based on the three basic principles of sincerity, sustainability, and transparency.

Growth

E-Land’s CSR team believes that community growth starts with the youth, which is why they have been very active in supporting environmental programs for students to understand how important care for the environment is, molding youths to be global leaders in preserving the CNMI environment.

A part of their program encourages individuals and organizations to take action in preserving the environment of the CNMI and to continue efforts in maintaining clean and hygienic public infrastructures.

E-Land’s CSR programs are made in partnership with various stakeholders, who are all volunteers and are unpaid and help E-Land choose how to extend its support and assistance.

The voluntary support and participants from the community allowed E-Land to become sensitive to needs of the community.

Rightness

E-Land contributes to the economy through its businesses. They focus on trainings that result in improved service and will lead to the promotion of the tourism industry and revitalize the economy.

E-Land is committed to complying with all legal requirements that will minimize any negative impact on the environment, as they fully understand the importance of preserving the CNMI’s nature.

E-Land will continue to work with the youth in raising awareness about the need for a sustainable environment.

Working with community partners, the company also sponsored community projects that include stage construction at Southern High School, renovation of public bus shelters, and rehabilitation of the Koblerville basketball court.

For the youth environmental program, E-Land provided activity funds such as gas fees, material fees, and food costs for students’ field activities.

Last semester, E-Land partnered with Koblerville Elementary School, Dandan Middle School, and Saipan Southern High School to encourage students to develop educational eco-friendly programs.

In 2016, E-Land’s total CSR budget in the CNMI amounted to around $420,000.

Serving

E-Land continues to serve the community in the upkeep and renovation of 12 pavilions: at the Coral Ocean Point Beach, 13 Fishermen’s, Minachom Atdao, and Paupau Beach Park.

The company has only had a year of operating the Kensington but its partnership with various entities like the CNMI government, Marianas Visitors Authority, Department of Public Works, Division of Parks and Recreation, the Public School System, public schools, the Micronesia Islands Nature Alliance, and others allowed them to proceed with community work.

Every work was made possible due to the support from community, E-Land said, and the company has pledged to use up to 10 percent of its net profit for the benefit of the community.

E-Land said its commitment to the CNMI will be continued with additional 10% of net profit of Pacific Islands Club.