Docomo wins best TV commercial at CCA awards

Bobby Bonifacio (front), Odyessa San Nicolas, Myong Hong, Tom Valderrama, John Calvo (second row), Joey Kawamoto, and Francis Tenorio (back) pose with the Competitive Carrier Association’s Excellence in Marketing Awards’ best TV commercial award. (Contributed Photo)

TAMUNING, Guam—Docomo Pacific was recently recognized as a winner at the Competitive Carrier Association’s Excellence in Marketing Awards for its “Best Day of My Life” TV commercial in the Carrier Category.

This is the first time Docomo Pacific has ever participated in the national competition which honors creative and innovative marketing campaigns. The winners, in five categories, were recently announced during the Mobile Carriers Show in Music City Center in Nashville, Tennessee.

“Every day we are committed to bringing you and your family closer to the things that matter most—and we couldn’t accomplish this without the hard work of our highly talented production team,” said Tom Valderrama, chief marketing officer for Docomo Pacific. “Docomo Pacific is extremely proud of this accomplishment.”

The commercial marked the launch of Docomo Pacific’s all-new “Better Together” brand look and feel, featuring a fun, energetic vibe with local talent and promoting the island’s scenic beauty. It was welcomed by viewers on Guam and around the world with high praise and enthusiasm.

Docomo Pacific’s production team is comprised of: Bobby Bonifacio Jr., creative manager; John Calvo, production artist; Myong Hong, production artist; Joey Kawamoto, production artist; Odyessa San Nicolas, creative coordinator; Francis Tenorio, production artist.

They are all “homegrown” artists who are leaders in their respective crafts. The dedication of our team to the creative industry spans decades of experience on Guam. This year’s submissions were highly creative, focusing on the many important ways consumers are using and can benefit from robust mobile connections,” said Steven K. Berry, president and CEO of CCA in a CCA media release.

“CCA members are community based and care about their local consumers, and finding the right message that resonates with current and future customers is an incredibly important part of their businesses. Congratulations to all the winners who continue to advance the competitive mobile ecosystem through print, broadcast and social media marketing channels.”

CCA is the nation’s leading association for competitive wireless providers and stakeholders across the United States. It is comprised of nearly 100 carrier members who cover more than 95 percent of the nation.

Visit http://www.ccamobile.org/ to learn more about the Competitive Carrier Association.

The winning submission can be viewed at: https://www.youtube.com/watch?v=VdlQvjAtYH8. (PR)