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DFS brings ‘Boy London’ brand to the CNMI
Svetlana Hunter, left, T Galleria assistant general manager for sales, and the models of British brand Boy London have their picture taken at the launch of the shop last Friday at the Excitement Zone of the T Galleria in Garapan. (Bea Cabrera)
DFS T Galleria Saipan has brought to Saipan the fashion-forward British brand “Boy London” with a launching ceremony last Friday at what the company bills as its Excitement Zone within the T Galleria mall in Garapan.
The launch of the Boy London kiosk was graced by not just residents and tourists alike and officials of DFS T Galleria, but also by several models who hobnobbed with the guest in a variety of Boy London outfits.
According to Svetlana Hunter, T Galleria’s assistant general manager for sales, Boy London is a good addition to the new mix of stores that will eventually fill the T Galleria.
“We are trying to appeal to a wide range of customers—both locals and tourists alike—and that is why we are continuously renovating and adding new shops,” she said.
She described Boy London as a legendary British streetwear brand known for its contribution to punk rock culture from the ’70’s up to today.
“Pop culture idols like Madonna, Billy Idol, [and] Depeche Mode wore this brand. …From punk rock fashion, it developed in time into a fashion subculture. Now it is worn by pop idol Rhianna, rapper Wiz Khalifa and a lot of K-Pop stars, which makes it more relevant to the generation now,” she added.
Streetwear apparel range from cropped shirts, hooded jackets, and jogger pants, to shorts and accessories like caps and bags.
“The brand caters to a wide range of customers and not just the young generation” she said. In fact, the brand carries that islandwear vibe and style that are both trendy and colorful, Hunter added.
Boy London model Michelle Galang, who is a student at the Northern Marianas College, said the clothes are comfortable and definitely wearable on island.
“Each piece can be matched with anything. I encourage everyone out there to venture out to a new brand…the vibe is really cool, fun and will bring out one’s carefree personality,” she added.
Boy London at T Galleria currently has its spring/summer collection.
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- Miss Marianas 2019 candidates grace the launch of the Boy London opening last Friday at the Excitement Zone of the DFS T Galleria in Garapan. (Bea Cabrera)
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- DFS supporters show their support at the Boy London opening last Friday at the Excitement Zone of the DFS T Galleria in Garapan. (Bea Cabrera)
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- DJ Erika Pabalan sets the mood by playing house music at the Boy London opening last Friday at the Excitement Zone of the T Galleria in Garapan. (Bea Cabrera)
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- T Galleria assistant general manager for sales Svetlana Hunter poses with 2019 Miss Earth candidates at the Boy London opening last Friday at the Excitement Zone of the T Galleria in Garapan. (Bea Cabrera)
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- DFS promotions manager Jamika Reyes Taijeron is joined by 2019 Miss Marianas candidates at the Boy London opening last Friday at the Excitement Zone of the T Galleria in Garapan. (Bea Cabrera)
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- DFS general manager Milan Rabold, left, is joined by guests at the Boy London opening last Friday at the Excitement Zone of the T Galleria in Garapan. (Bea Cabrera)
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- The Boy London kiosk is located at the Excitement Center of the T Galleria in Garapan. (Bea Cabrera)
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- Guests Dee Clayton and Tama Salas attend the Boy London opening last Friday at the Excitement Zone of the T Galleria in Garapan. (Bea Cabrera)
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- Sletvana Hunter, T Galleria assistant general manager for sales, and DFS general manager Milan Rabold are flanked by Boy London models at the Boy London opening last Friday at the Excitement Zone of the T Galleria in Garapan. (Bea Cabrera)
