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United ties up with Guam’s Baldyga Group
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Posted on Dec 23 2011
GUAM—United Airlines, a wholly owned subsidiary of United Continental Holdings, Inc. announced yesterday the appointment of BIG Media, a Baldyga Group company, to be its authorized representative in the production of its new Japanese in-flight arrival video for Guam. The video will be shown on all inbound flights to Guam from the 10 cities that United serves from Japan including Tokyo (Narita), Nagoya, Osaka, Sapporo, Sendai, Niigata, Hiroshima, Okayama, Fukuoka, and Okinawa.
BIG Media will also be responsible for the account management of United’s advertising sponsorships that will part of the video. The new in-flight video presents a great opportunity for advertisers to communicate the Guam brand and promote the many and unique product offerings to both new and repeat visitors from Japan.
Matt Miller, United’s managing director, Asia/Pacific Business Development, said, “United’s new Guam destination video will be shot in high definition and promises to showcase the “Best of Guam” in a compelling, visually rich multimedia presentation. We are pleased to partner on the project with Guam’s leading local production company, BIG Media, a division of Baldyga Group.”
Mark Baldyga, president & CEO of the Baldyga Group, said, “We’re thrilled to partner with United Airlines, Guam’s leading airline, on the production of a high quality in-flight video highlighting Guam’s world class ocean and quality attractions. With over 700,000 seats annually from ten cities in Japan, United is the partner of choice offering sponsors tremendous exposure opportunity to inbound visitors.”
United Continental Holdings, Inc. is the holding company for both United Airlines and Continental Airlines.
BIG Media has a vast array of video production expertise that includes television, digital signage, web and e-ticketing services. Its television division operates five channels including the Visitors Channel in Japanese, English and Korean. The Information Channel and The Hotel Channel feature customized hotel information for affiliated hotel partners. [I](United)[/I]
