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Russian familarization tour good for NMI on Russian TV
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Posted on Dec 02 2011
Far East Russia TV recently visited the Northern Mariana Islands to produce a television segment about this island resort destination for its two million viewers. Last fiscal year, over 5,000 Russians visited the islands.
The four-person media group visited Saipan, Tinian, and Rota during their visit, stopping by popular locales such as the award-winning snorkeling islet Managaha, world-class gaming at Tinian Dynasty Hotel & Casino, and the eco-tourism lure of Rota.
The TV station will produce a segment that will air over the next six months, bringing the islands $250,000 worth of advertising exposure.
The Marianas Visitors Authority supported the familiarization tour by assisting with permitting and a language-specific escort.
“The MVA continues to capitalize on media opportunities by extending in-kind assistance in exchange for media coverage,” said MVA marketing manager Bruce Bateman. “With growing competition for the Russian traveler, we need to maximize coverage in order to continue growing this market.”
The media crew took a sunset dinner cruse, participated in banana boating and parasailing, had dinner at Capricciosa, took island tours on all three islands, filmed golf and a wedding, took in the SandCastle Saipan dinner show, took a monster truck and ATV tour, went trolling, and took in a discovery flight. The crew also visited Mariana Resort & Spa, Aqua Resort Club, Hyatt Regency Saipan, Saipan World Resort, Pacific Islands Club Saipan, Saipan Grand Hotel, Fiesta Resort & Spa, and Rota Resort.
The show’s producer, Elena Yurkovskaya, said she was very impressed with the destination and vowed to return for further shooting on an all-new program.[I] (MVA)[/I]
