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Korean talk show films on Saipan
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Posted on Sep 02 2011
Popular Korean talk show “Darling” is delivering a “darling” of a deal to the Northern Mariana Islands this week as 65 cast and crew members arrive to film in this beach resort destination.
“Darling” features celebrity married couples and airs on SBS, one of Korea’s top three nationwide TV channels. The estimated ad exposure value of the shoot is $4.7 million US dollars. Korea is in one of the CNMI’s primary tourism markets.
“This is an excellent opportunity to promote the Northern Marianas as a romantic travel destination for couples and to enhance our image by linking with celebrity couples,” said Marianas Visitors Authority marketing manager Bruce Bateman.
The group arrived on Sept. 1 and filming will be held at Laolao Bay Golf Resort, Pacific Islands Club Saipan, award-winning Managaha island, and picturesque Banzai Cliff. The group departs on Sunday, Sept. 4.
“Darling” has an 8.5 percent viewership rate and is especially popular among women ages 30 to 50. The filming is supported by the MVA, Asiana Airlines, Laolao Bay Golf Resort, PIC Saipan, and Hana Tour. [I](MVA)[/I]
