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Media tour group visits the CNMI
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Posted on Jan 10 2005
The Marianas Visitors Authority coordinated three media familiarization tour groups from abroad in December 2004. This effort resulted in an enormous amount of publicity valued at a total of approximately $278,213, which targeted nationwide readership for the CNMI in Japan and Taipei.
The monthly Golf Masters publication, the Island Contact CM from Japan, and CTI television from Taipei were the media hosted and supported by MVA and its members during their FAM tour.
The MVA branding messages focus on three themes—sports tourism, gourmet cuisine and health, beauty and spa.
“These themes are the heart of the See My Marianas PR campaign for fiscal year 2005. The CNMI has its beauty, history, attributes, but with today’s travelers, we understand their needs to be pampered and their intentions to fully experience a destination,” said MVA managing director Vicky Benavente. “Our goals are to fulfill the travelers needs by pointing them in the right direction and in this case, toward our members who offer an array of services in line with the three themes.”
To date, the CNMI has received more than $16 million in publicity exposure value as a result of its PR and advertising strategy in each travel market.
“The CNMI is currently facing stiff competition on a global scale and in order to maintain attractiveness as destination, the MVA must maintain its presence through advertising, public relations activities, sales seminars and media FAM tours,” said Benavente.
