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MVA’s $1M marketing contract out for bid
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Posted on May 13 2005
The Marianas Visitors Authority has started seeking proposals from companies interested in handling MVA’s marketing and promotional campaign in Japan.
This comes in view of the Sept. 30, 2005 expiration of MVA’s contract with Marketing Garden Ltd., which currently represents the CNMI tourism agency in the Japan market.
In its request for proposal, MVA set a budget of $1 million for the first year of the contract period, which will run from Oct. 1, 2005 through Sept. 30, 2006. The contract may be renewed for an additional two years.
The contract amount includes budget for Japan trade shows such as Diving Festival, Kudos Travel Fair, Marine Diving Fair, Osaka Tour Expo, Nagoya Trade Fair, Japan Golf Fair, Shimbashi Koichi Festival, and Domanaka Matsuri Festival.
According to MVA, the proposals will be evaluated based on price and technical merit. “As proposals become more equal in technical merit, the importance of price will increase,” the agency said.
MVA added that the proposers would be judged on their ability and qualifications to develop a detailed media plan outlining public relation activities to expand and stimulate tourism to the CNMI; provide timely market information; answer all in-country inquiries; advise MVA on economic conditions in Japan and its influence on investment and travel to the CNMI; advise MVA of advertising and marketing opportunities in Japan; and coordinate sales promotion seminars with air carriers and tour operators, among other things.
Proposals must be received at the Division of Procurement and Supply in Lower Base by 3pm, June 3, 2005, MVA said.
