MVA partners with top Korea travel content creator

As a part of its post-Super Typhoon Yutu recovery campaign launched in Korea, the Marianas Visitors Authority recently conducted a co-promotion with the country’s top travel content creator and distributor, Travelholic.

The MVA invited prominent social influencers and content creators to the islands in December 2018 to participate in the creation of a short travel video, a series of photogenic images of Tinian and Saipan, and card-news content introducing partner hotels.

“Through our collaboration with Travelholic, we gained some significant, positive coverage online with a variety of new content aimed at alleviating concerns about travelling to the Marianas after Super Typhoon Yutu,” said MVA marketing manager Thomas Kim. “The word is getting out that we are still a beautiful, safe destination to enjoy.”

Travelholic’s content creation team traveled to Saipan with eight film crews, including photographers, videographers, and models to produce a three-minute viral travel video and to take high-quality photos.

The video team visited and captured Saipan’s major tourist locations including Managaha, Mt. Tapochau, Forbidden Island, Obyan Beach, Ladder Beach, and more.

The three-minute video clip was featured on Travelhoic’s social media channels and gained over 16,700 views on YouTube, over 4,800 reactions on Facebook, and 7,900 likes on Instagram.

As part of the content creation crew, photographer Jinistyle (@jinifoto/88,530 followers) along with two female models, took beautiful photos of nature, sunsets, and roads of Tinian and Saipan. Using the main hashtag #MarianasSTRONG, the photos posted on both Jinistyle’s own Instagram and on Travelholic’s social media gained huge popularity. The posts focused on promoting the Marianas’ full recovery and unchanged beauty.

Additionally, MVA Korea created card-news content using multi-images to promote major hotels in the Marianas.

“The card-news strategy was a positive opportunity for hotels to publicize various promotions and deliver basic information such as hotel amenities, and operational status after Typhoon Yutu,” said Kim. “The content featured selected images of each hotel’s interior or exterior facilities and a short description providing helpful information for future travelers. It was distributed through Travelholic’s Facebook page and Naver Post, gaining a very positive 2,400 engagement and reactions from Korean fans.”

Aqua Resort Club Saipan, Fiesta Resort & Spa Saipan, Grandvrio Resort, Hyatt Regency Saipan, Kanoa Resort, Kensington Hotel Saipan, Lao-Lao Bay Golf & Resort, PIC Saipan, Surfrider Resort Hotel, and Saipan World Resort participated. (MVA)