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Travel and lifestyle in the Marianas
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- Chinese media visit Songsong Lookout on Rota in the Marianas on April 2, 2017. Their FAM(iliarization) tour was organized by the Marianas Visitors Authority. (Contributed Photo)
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- Chinese media meet Rota Mayor Efraim Atalig on April 3, 2017, while touring the Marianas. (Contributed Photo)
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- Chinese media visit House of Taga on the island Tinian in the Marianas on April 1, 2017. (Contributed Photo)
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- Chinese media experience organic soap-making at Mariana Ocean in Saipan in The Marianas on March 30, 2017. (Contributed Photo)
Five Chinese travel and lifestyle media outlets recently visited The Marianas on a FAM(iliarization) tour that will bring nearly half a million dollars in media exposure to Rota, Tinian, and Saipan. The three islands were visited on March 30-April 5, 2017, on a trip organized by the Marianas Visitors Authority.
On Saipan, the group attended a workshop in organic soap-making at Mariana Ocean and also experienced mwar-making and indigenous dance. After a photo-op flight to Tinian, the group snorkeled at Turtle Cove and Coral Garden. An island tour included historic World War II sites at North Field and scenic sites including Blow Hole, Chulu Beach, the latte stone monoliths of House of Taga, and the sunset at Taga Beach. Lunch and dinner were hosted by JC Café.
Flying on to Rota, the group started with an island tour featuring Songsong Lookout, Tonga Cave, Tweksberry Beach and coconut plantation, Teteto Beach, Rota Swimming Hole, I’Chenchon Bird Sanctuary, and As Nieves Latte Stone Quarry. Day 1 on Rota also featured authentic Chamorro food at As Paris restaurant and barbeque dinner at Rota Resort & Country Club. The following day, the media interviewed Rota Mayor Efraim Ataligbefore returning to Saipan.
Resuming their tour of The Marianas on its most populous island of Saipan, the group visited Laolao Bay Golf & Resort and took a tour of historic and scenic Marpi, capping off their tour with a visit to award-winning Managaha for watersports. The media also experienced dining at Himawari, Pacific Islands Club’s Seaside Grill, and aboard the Stars & Stripes for a sunset dinner cruise.
“This month’s travel and lifestyle FAM tour was notable in that the media spent a bit more time on each island and discovered the unique charms of Rota, Tinian, and Saipan,” said MVA Marketing manager Bruce Bateman.
Participating media were China National Tourism Magazine, circulating 500,000 copies monthly to highly educated, high-income professionals; Ceci, circulating 550,000 copies monthly targeting young women and the domestic fashion market with fashion travel reports; The Discerning Life, circulating 100,000 copies monthly to high-income readers; and Voyage, circulating 518,000 copies monthly to high-end business travelers. (PR)
