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DFS launches ‘First Class Beauty’ campaign
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- The wonderful and accommodating staff of DFS Group Beauty Department, led by product sales manager Jomari Zion Lazatin Pico, right, explain the luxury retailer’s “First Class Beauty” campaign. (Joan L. Taitano)
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- Get your picture taken with Versace Eros models on Fridays and Saturdays during the whole month of August (Joan L. Taitano)
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- Personalize a Jo Malone London fragrance box from local artist Emily Santos with a purchase of two or more Jo Malone London products (Joan L. Taitano)
Duty Free Shop unveiled its worldwide “First Class Beauty” campaign for the entire month of August last Saturday at the T Galleria in Garapan.
“First Class Beauty” by DFS is a celebration of global trends from the world’s best in skincare, makeup, fragrance, and beyond.
Twenty-one DFS airport and downtown T Galleria stores in eight countries are participating in this year’s campaign that highlights the four themes of beauty—explore, relax, party, and sleep.
DFS products sales manager Jomari Zion Lazatin Pico says that this is the third year that DFS has promoted the “First Class Beauty” campaign on Saipan.
Asked how the “First Class Beauty” campaign on Saipan compares to other “First Class Beauty” campaigns worldwide, Pico said, “With all the offerings that we have during the event, we definitely consider our utmost customers’ [satisfaction]. From the plinko game that offers great prizes for the people who purchased products from the beauty department; having personalized Jo Malone London box that is perfect for gift giving; being able to take a photo with our Versace models; and with our roving cart filled with bottles of water, tattoo arts, and balloons for the kids, this will surely make the whole experience memorable.”
Even though DFS encourages customers to buy their featured beauty products, the public can also enjoy DFS’ “First Class Beauty” campaign without any purchase.
According to Pico “our make-up demonstrations, and skin care consultations are always a service that we provide to our customers in a daily basis. For this particular event, we also have the boarding passes that our tour agents eventually will pass out to random customers at DFS to get a chance to win some prizes with no purchases necessary and with the grand prize of a year supply of Lancome products.
