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WeChat users choose ‘Little Representatives of Saipan’
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- “Little Representatives of Saipan” who were chosen by a contest in China enjoy a familiarization tour of Saipan with island friends on Nov. 12, 2015. (MVA)
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- “Little Representatives of Saipan” show their enthusiasm for their familiarization tour of Saipan during their welcoming dinner on Nov. 13, 2105. Also pictured at right is Marianas Visitors Authority marketing apecialist Laura Hsiao. (MVA)
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- “Little Representatives of Saipan” enjoy arts and crafts during a familiarization tour of Saipan with island friends on Nov. 12, 2015. (MVA)
WeChat is a mobile text and voice messaging communication service with 500 million users.The users of WeChat recently voted for eight “Little Representatives of Saipan” who won a familiarization tour of Saipan this month.
The contest was held by the Marianas Visitors Authority, Zhejiang Rong Ke Zhi Di company, and newspapers Xiaoshan Daily and Qianjiang Evening Paper in the Hangzhou region of China. The kids competed in the areas of language expression, talent and skill, and stage performance in areas promoting tourism resources of the Northern Mariana Islands.
The eight winning children, ages 4 to 12, visited Saipan with their families for a trip that was supported by Sina, website technology company NetEase, and WeChat developer Tencent. The familiarization tour will receive coverage online and via newspapers and radio.
“‘Little Representatives of Saipan’ is a unique promotion created by our China office in collaboration with major supporters to bring attention to the Northern Marianas to a new audience,” said MVA marketing manager Bruce Bateman. “At this time most of our visitors from China are couples, and we would love to see the percentage of families grow. Our destination has a lot to offer families.”
While on Saipan, the group visited various attractions, including beaches, historic sites, and the American Memorial Park. They experienced marine activities, making traditional arts and crafts, and making coconut candy. They also had the opportunity to meet students and other children.
According to MVA marketing specialist Laura Hsiao, who joined the group for their welcoming dinner, the organizer expressed strong satisfaction with the tour arrangements and is interested in organizing more cultural exchange programs to the Northern Marianas. (MVA)
