Previous Story
Internet memes star at 30,000 feet In Delta’s new safety video
The latest Delta Air Lines safety video is the best thing to happen to the Internet since the cloud. A mashup of some of the Internet’s most-loved memes, the video brings together stars like Keyboard Cat, Dramatic Chipmunk, and a certain Screaming Goat with a penchant for pop music.
Charlie is still biting his brother’s finger, the Evolution of Dance evolves, Annoying Orange is—shockingly—still annoying and Overly Attached Girlfriend has her eye on someone new. Delta’s original Internet star also makes an appearance. Combined, the Internet personalities featured in the video have gathered nearly 2 billion views on the videos that made them famous.
“We had a ton of fun with this one, and we think our customers will, too. Internet fame is fleeting, but our commitment to the safety of our customers and crew is not,” said Mauricio Parise, Delta’s director of worldwide marketing communication. “These memes and cameos tap into the zeitgeist as the latest way of capturing our customers’ attention for our important safety presentation.”
“Delta’s meme-tastic new safety video is not only a fitting homage to YouTube as we celebrate its 10th birthday this month,” said Stephanie Davis, industry director for travel at Google. “It’s also a winning example of how to reach, engage and entertain customers around the world with great video content.”
Showing of the video on Delta aircraft began on May 25.
Delta launched a series of safety videos beginning in late 2012 meant to grab the attention of even the most seasoned travelers by using pop culture references, surprises and guest appearances—all to communicate important safety messages.
Visit www.deltasafetyvideo.com to watch and share the video. Please note that the ‘Will it Blend Guy’ part is only available on YouTube and will not be shown onboard.
Delta Air Lines serves more than 170 million customers each year. (Delta)
