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Continental sponsors Guam trip for journalists from Japan
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Posted on Oct 02 2008
[B]HAGÅTÑA, Guam[/B]—Journalists from some of the leading consumer publications in Japan arrived on Guam yesterday on a five-day familiarization tour of the island.
Continental Airlines is sponsoring this tour with the Sand Castle, the Hyatt Regency Guam, and DFS to help stimulate travel and awareness of Guam as a desired destination.
The demographic these regional and national magazines, newspapers, and radio stations target are general consumers, office ladies, and business professionals in their 30s and high-end consumers in their 40s and above.
By sponsoring this group of 13 journalists from four cities in Japan, the sponsors expect exposure to more than 1.1 million consumers nationwide, especially in Sapporo, Fukuoka, Hiroshima, and Tokyo.
“Continental is committed to Guam’s growth. We are very excited to join our partners on this activity to help promote Guam as an excellent leisure destination for various segments of consumers in Japan,” said David Kendell, Continental Micronesia Sales and Marketing Director for Asia and Micronesia.
Celebrating 40 years of service in Guam and Micronesia, Continental Micronesia is headquartered in Guam and operates a Pacific hub from the A.B. Won Pat International Airport.
A wholly owned subsidiary of Continental Airlines, Continental Micronesia employs 1,400 men and women and offers more than 246 departures each week between 22 cities throughout the Pacific Rim, the Micronesian Islands and Hawaii with a fleet of 12 next-generation Boeing 737 and 767 aircraft.
In addition, Continental Micronesia and its code share partner Cape Air operate 86 weekly commuter service flights between Guam and the Commonwealth of the Northern Mariana Islands.
Continental Airlines is the world’s fifth largest airline. Continental, together with Continental Express and Continental Connection, has more than 2,500 daily departures throughout the Americas, Europe and Asia, serving 131 domestic and 131 international destinations. More than 550 additional points are served via SkyTeam alliance airlines. With more than 44,000 employees, Continental has hubs serving New York, Houston, Cleveland and Guam, and together with Continental Express, carries approximately 69 million passengers per year.
Continental consistently earns awards and critical acclaim for both its operation and its corporate culture. For the fifth consecutive year, FORTUNE magazine named Continental the No. 1 World’s Most Admired Airline on its 2008 list of World’s Most Admired Companies. For more company information, go to continental.com. [B][I](Continental Micronesia)[/I][/B]
